References to “our”, “us” or “we” within this policy is to FRWRD DMCC (excluding any joint venture company).

We are committed to protecting and respecting your privacy. This policy explains the types of personal information we collect, how we process and use that personal information, who we share it with, how we protect that information, and your legal rights in relation to your personal information. We are committed to abiding by this policy, as well as the requirements of applicable laws, in the operation of our business.

Please read the following carefully as it explains our views and practices regarding your personal information, and how it is handled. By accessing or browsing our website, you confirm that you have read, understood and agree to this policy in its entirety. If you do not agree with the practices described in this policy, you should not use our website.

For the purpose of this Policy a “third party” or “third parties” is/are limited to service providers who assist us to provide our services to you, our agents and operators of our facilities.

Who we are

For the purpose of applicable data protection laws, the data controller is FRWRD DMCC, PO Box 340536, Dubai, United Arab Emirates.

Information covered by this Policy

This policy covers all personal information collected and used by us. In this policy, “personal data” or “personal information” means information that (either in isolation or in combination with other information held by us) enables you to be identified as an individual or recognized directly or indirectly. This may include your name, date of birth, nationality, gender, postal address, email address, phone number, and technical information from the devices you use to access our website.

What information do we collect from you?

We may collect information about you from different sources as detailed below.

Information you give us

You may give us information about yourself when you respond to a communication from us or by filling in forms (both online and offline), over the telephone and through written correspondence with us.

The information you give us may include your name, postal address, email address, date of birth, landline and/or mobile telephone number, as well as other personal information.

The information you give us may include your child’s name, date of birth, age, school they attend as well as other personal information.

Information we collect about you

When you visit our website, we may use cookies and other technologies to automatically collect the following information:

• Technical information, including the Internet Protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, device identifier, location and time zone setting, browser plug-in types and versions, operating system and platform, page response times, and download errors;
• Information about your visit, including the full Uniform Resource Locators (URL) click streams to, on and from our websites;
• Length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse overs) and methods used to browse away from the page.

Information we receive and collect from other sources

We may receive information about you from other websites operated by us or from the other services that we provide. We may also collect information about you from publicly available sources, including publicly available content on social media.

Cookies

Our website uses cookies and similar technology. A cookie is a small file of letters and numbers that our website places on your computer, or other equipment which you use to access our website. These cookies allow us to distinguish you from other users of our website.

Cookies perform many functions, such as allowing you to navigate between pages efficiently, remembering your preferences, and generally improving the user experience. They can also help to ensure that advertising that you see online is more relevant to you and your interests.

How you can control cookies

Your web browser includes an option that allows you to refuse the setting of all or some cookies. However, if you do so, you may not be able to access parts of our website and it may make your browsing experience less enjoyable. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as described above when you access our website. If you would like to delete any cookies on your computer please refer to your browser manufacturer’s instructions by clicking ‘help’ in your browser menu.

How do we use and process your personal information?

We process and use your personal information only when there is a legal basis for doing so or if you have given us your consent to do so by sharing your information with us and agreeing to and accepting this policy, and for the following purposes:

• Delivering our services to you;
• Processing your reservations and/or bookings, including payments and refunds, issuing documentation to you and addressing your queries;
• Meeting our compliance obligations in relation to corporate systems and/or for audit purposes;
• Providing information to you in relation to our products and/or services, promotions and benefits, corporate events, reward programs and including improvements, updates and revisions to the same, as well as new products and services;
• Performing data analytics and customer profiling for marketing and advertising purposes;
• Conducting customer satisfaction surveys to enable us to obtain a better understanding of how we can continue to improve our products and services; and
• Tailoring the way we provide our products and services to you to best meet your requirements and preferences.

Transfer of your personal information

We may transfer your personal information to third parties and statutory authorities only if you have given us your consent to do so by sharing your information with us and agreeing to and accepting this policy , or if there is an obligation to do this on the basis of statutory regulations or due to an enforceable official or judicial order.

Transfer of personal information to other responsible parties may include:

• third parties in order to deliver our services to you;
• Judicial and regulatory authorities whom we are obliged to share information with, as required or permitted by law;
• Banks and payment providers, to process and authorize payments;

Storage of your personal information

Where we store your personal information

The personal information that we collect from you physically will be stored in Dubai, although it could be transferred, regardless of geographic location, in the process of our business operations, when entered into our business operations systems that are hosted in different locations in hosting environments around the world. We will take all steps that are reasonably necessary to ensure that your personal information is treated securely and in accordance with this policy and applicable data protection laws.

Security of personal information

Security measures have been integrated into the design, implementation, and day-to-day operations of this website as part of our continuing commitment to the security of electronic content and the electronic transmission of information. Despite our best efforts unfortunately the transmission of information via the internet is not completely secure. Although we have strict procedures and security measures in place, we cannot guarantee the security of your data transmitted to our site.

Your rights

You have the following rights with respect to the personal information that we hold about you.

Your right to access the information we hold about you

You can request access to the information we hold about you by contacting us through the contact us form.

Our file of your information will usually be made available to you within 30 days.

Please note that if you request a copy of your data using electronic means (such as email), then we will provide a copy of your information in electronic form unless you ask us to do otherwise.

Contacting us

If you have any questions or concerns about how we treat your personal information, you wish to ask us to stop processing your personal information please contact us.

How long do we keep your personal information?

Your personal information is stored by us and/or our Service Providers, strictly to the extent necessary for the performance of our obligations and strictly for the time necessary to achieve the purposes for which the information is collected, in accordance with applicable data protection laws. When we no longer need to use your information, we will remove it from our systems and records and/or take steps to properly anonymise it so that you can no longer be identified from it (unless we need to keep your information to comply with legal or regulatory obligations to which we are subject) For more information, please contact us.

Changes to this Policy

We may update this policy from time to time in response to changing legal, regulatory or operational requirements. Any changes will be updated on our website. Your continued use of our website and/or services after any such updates take effect will constitute acceptance of those changes.